The Power of Content
Running a SaaS company is hard work.
The to-do list is never finished, and it's hard to know where to start.
It takes all you've got to work in the business:
- Perfecting the product
- Making updates
- Responding to concerns
- Managing a team and resources
- Keeping an eye on the competition
When you have enough work to fill 28 hours in a day there's no time to work on the business. Not only do you need to keep current users happy (and make sure they never wonder if you're worth it and become a part of your churn statistic), but you need to bring new users in.
Then comes the cherry on top: you have no marketing experience, or a small marketing team that's pulled in ten different directions.
The power of content is that it both keeps current users excited and lets future users know you're the solution that delivers the results they want.
Great content and sales copy that converts takes:
- An understanding of the end customer that makes them feel like you plucked the copy from their deepest thoughts. We get that with research.
- An efficient content machine that doesn't waste time or money. We get that with strategy.
- Information that leaves no room for doubt in the user's mind. We get that with collaboration.
Psst - Want a quick-win in the sales copy department?
I've made a checklist for you to follow so that you can start making improvements TODAY. Check it out below
This is like a portfolio, but way cooler. These are pieces of content and copy I've written for SaaS companies directly, or the companies that serve them.
Product Page: Product Usage Analytics
Use Case Page: User Engagement
How to Scale Your Customer Engagement Strategy
A live chat SaaS
How to Jumpstart Your SaaS Inbound Marketing Strategy
Use Case Page: Customer On-boarding
5 Reasons Why White Space is Imperative to Your CRO Strategy
Hearst Bay Area / SF Gate
Do's and Don'ts of Building a SaaS Content Marketing Strategy
Investing in Your Business
Great copy simultaneously excites your perfect customers and repels the wrong ones.
Why I Work
To build a global community
I love meeting an working with people all around the country + world. It may seem counterintuitive, but I feel that working directly with individuals allows me to make a greater impact.
To see the world
I won't lie, a big motivator for the work I do is my ability to travel. Curious about where I'm heading next? Ask me about "The Trip."
To give back to causes I care about
Giving back is about time, attention, and resources. At the moment I give back through donations to causes I care about (I focus most on the environment + animals). In time I'd like to grow the time donations I make, and would love to have my own personal animal sanctuary someday.
To inspire, bring clarity, uplift, and entertain
I am inspired, motivated, uplifted, and entertained by many people every day. This is me trying to pay it forward.
To make business human again
Business school was stuffy. I thought that the only way to do business was with pant suits and formality, but my perspective is changing. My clients (and their clients and their clients) are people, and I aim to keep that top of mind in all that I do.